top of page
  • Vimeo
  • Instagram
  • LinkedIn



While most of the world sees the coca plant solely as the source of cocaine, Bolivian indigenous people have a relationship with coca that preceded cocaine by thousands of years. A 1961 U.N. treaty began the international criminalization of indigenous coca use despite its spiritual and cultural significance.


That same treaty authorized an exemption for one almighty consumer: Coca-Cola. While laws prohibiting traditional use remain, Coca-Cola continues to use the coca leaf in its product and is incidentally liable for the output of more than just soda.

Shot in La Paz, Bolivia — 2016

Director: Emily Simpkins

Producer: Emily Simpkins

Director of Photography: Nicolás López

Editor: Emily Simpkins

bottom of page